As a sugarist, your time is valuable. You can only fit so many appointments into your day, and there’s a limit to how many services you can provide before burnout sets in. But what if there was a way to increase your income without squeezing in extra clients? The answer: Retail sales.
Selling retail products is an essential part of running a successful sugaring studio. Not only does it boost your revenue, but it also enhances your client’s experience and results. Here’s why retail sales should be a priority and how to seamlessly incorporate them into your services.
Why Retail Sales Matter
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Increases Revenue Without Extra Appointments – A well-structured retail strategy allows you to earn more without working longer hours. If each client purchases just one retail product per visit, you’re generating additional income without performing more services.
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Enhances Client Results – Proper aftercare is crucial for maintaining smooth, irritation-free skin. When clients use high-quality products at home, their sugaring results improve, leading to higher satisfaction and loyalty.
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Establishes You as the Expert – Recommending the right products for your client's skin concerns builds trust. When you provide solutions tailored to their needs, they’re more likely to take your advice and make a purchase.
How to Upsell Without Feeling “Salesy”
Selling shouldn’t feel pushy. The key is to educate rather than sell. Here’s how to make retail recommendations feel natural:
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Incorporate Products Into Services – Show clients the benefits of your products by using them during treatments. For example, after a Brazilian, apply the Cooling Vajacial Mask to soothe the skin and mention how they can take one home for post-sugaring care.
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Speak From Experience – Share your personal love for the products. Clients trust recommendations that come from genuine enthusiasm.
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Make It Part of the Experience – After a leg sugaring, apply Kissed by the Sun Oil to give clients a radiant glow. Let them experience the luxury firsthand and explain how it keeps their skin hydrated and nourished between appointments.
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Educate While You Work – Mention the importance of pH-balanced skincare, microbiome-friendly products, and proper exfoliation while performing services. This makes retail feel like an extension of their sugaring routine rather than an upsell.
Easy Ways to Incorporate Retail into Your Studio
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Create a Retail Display – A beautifully arranged retail section makes it easy for clients to browse and purchase. Keep it near checkout so they see it before leaving.
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Bundle Services with Products – Offer post-care kits that include a Love Your Bits scrub, a cooling vajacial mask, and a Kissed by the Sun oil at a discounted rate when purchased together.
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Run Promotions – Offer limited-time discounts or ‘Buy One, Get One Half Off’ deals to encourage first-time buyers.
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Use Social Media to Educate – Share posts about the importance of aftercare and feature testimonials from clients who’ve seen better results using your recommended products.
Make Retail a Natural Part of Your Business
Retail helps your clients get the best results possible. When you position retail as an essential part of their sugaring routine, clients will appreciate your expertise and trust your recommendations. The best part? You’re boosting your income without adding extra hours to your schedule.
So, if you’re not selling retail yet, it’s time to start. Your clients (and your bank account) will thank you!